Pair Strut Cards with Other Marketing Tools for Cross-Promotion

In today’s fast-paced marketing world, businesses must maximise the impact of every campaign by using creative, cost-effective tools. Strut card printing is one such underrated solution that, when placed strategically and paired with other materials like flyers, window graphics, or digital promotions, can significantly boost product visibility and brand recall. These compact displays are ideal for counters, reception areas, and trade shows, making them a versatile addition to any strategy. Businesses can attain more powerful, memorable, and effective marketing results by including strut cards in a broader cross-promotional strategy.

Why Strut Cards Still Work in 2025

Even though we live in a digital age, strut cards remain powerful tools for in-store and in-person marketing. They are lightweight, freestanding printed displays, usually made from card or board, with a rigid strut on the back so they can stand upright on counters, desks, tables, or shelves.

Here’s why they still work:

• Instant visibility: Eye-level placement means they’re immediately seen by customers.
• Tactile and real: In a world filled with digital ads, physical items create a lasting impression.
• Cost-effective: They are affordable and easy to update for new campaigns or promotions.
• Versatile: Perfect for showcasing limited-time offers, product highlights, or directions.

What is Cross-Promotion – and Why Use It?

Cross-promotion is a strategy that combines different marketing tools or platforms to promote a single message or campaign. It helps strengthen the reach and impact of your promotional efforts. By using a mix of tools like strut card printing, social media, printed flyers, and window graphics, you create a more unified and engaging brand experience.

Some key benefits of cross-promotion include:

• Reaching a wider audience through different channels.
• Reinforcing your brand message with repetition and consistency.
• Increasing engagement and boosting conversions.

Smart Ways to Pair Strut Cards with Other Marketing Tools

Here are some tried-and-tested combinations that help strut cards perform even better when used with other marketing materials.

1. Strut Cards + Flyers

One of the simplest and most effective pairings. If your strut card highlights a special offer or event, place flyers nearby for customers to take away. They serve as reminders, allowing your message to travel with the customer.

Example: A retail shop advertises a 20% discount using a strut card on the counter. Flyers beside it explain how to use the discount online or in-store, keeping your promotion alive beyond the customer’s visit.

2. Strut Cards + QR Codes & Social Media

Modern strut card designs can include QR codes that lead customers to your website, product videos, or online campaigns. You can also promote social media accounts or branded hashtags to encourage user engagement online.

Example: A food outlet places a strut card with a QR code linking to their Instagram page. Customers who follow and post a photo using a hashtag get a discount.

3. Strut Cards + POS Printing

POS (Point of Sale) printing includes shelf talkers, wobblers, and price tags. By pairing your strut card printing with matching POS displays, you create a full promotional area around your product or service.

Example: A skincare brand creates a display with Foamex shelf signage, product testers, and a strut card showcasing the benefits of a new moisturiser.

4. Strut Cards + Window Graphics

Window graphics attract people walking by; strut cards back this up once customers are inside. This is a smart combo for retail and hospitality businesses looking to boost footfall and brand recall.

Example: A hair salon displays a window graphic advertising “New Treatments Available.” Inside, a strut card on the reception desk gives more details and pricing, encouraging bookings.

5. Strut Cards + Email & Loyalty Campaigns

If you run email or loyalty programmes, use strut cards to visually support them in-store. Highlight exclusive deals or remind customers to check their inboxes for special vouchers.

Example: A café places a strut card promoting a loyalty scheme. It prompts customers to register online or scan their code at the till to earn points.

6. Strut Cards + Product Samples

Use strut cards to explain or support free samples or testers. They provide context, ingredients, usage tips, and promotional messages all in one.

Example: A beauty store offers a hand cream tester. A strut card next to it explains the ingredients, benefits, and price, encouraging customers to try and buy.

Using Strut Cards at Events & Trade Shows

At events or trade shows, strut cards are a simple but smart addition to your stand. When paired with Foamex printing for larger displays or panels, you can create a consistent and attractive presence.

Foamex boards are durable, vibrant, and ideal for shell scheme graphics or backdrop panels. Use them to display your brand message clearly from a distance, and place strut cards on tables or product areas to explain services or pricing.

Example: A tech company attends a business expo. They use Foamex panels for their shell scheme backdrop and place strut cards on the desk with QR codes leading to their demo video.

Design Tips for a Unified Look

Pairing marketing tools is most effective when everything looks like it belongs together. Here are some design tips for keeping things cohesive:

• Use the same brand colours and fonts across all materials.
• Include your logo and contact details on every piece.
• Stick to one message per campaign to avoid confusion.
• Use high-quality images and printing for a professional look.
• Clear CTAs (Call to Action) such as “Visit our website” or “Ask at the till”.

Conclusion

Strut card printing is an effective and budget-friendly way to promote your message. When combined with tools like flyers, Foamex printing, window graphics, or loyalty programmes, strut cards become part of a clever cross-promotion strategy that captures attention and boosts results. Whether you run a retail shop, salon, or are showcasing at a trade event, this combination creates a memorable experience for your audience and extends the reach of your campaign. For high-quality strut card and Foamex printing solutions, Board Printing Company offers dependable services tailored to your marketing needs.