Write a Business Press Release: New Company Launch

11 months ago 206


If you're launching a new business, it's important to make sure that your news gets out there. And the best way to do that is by writing a press release. A business press release is essentially an announcement about what's happening with your company and how it affects other people. It can be used for announcing events like product launches or product launches from other companies in your industry.

Begin with a headline that includes the words "Press Release" and states the most important news of your announcement.

  • Begin with a headline that includes the words "Press Release" and states the most important news of your announcement.

  • Include the date and time of your press release (for example, "April 1st - 10:00 AM").

  • Mention who you are and what you do in connection with this announcement (for example, "We are excited to announce that we have successfully launched our new product line.").

Start the body of your press release with a compelling lead.

A lead is a short sentence that grabs the reader's attention. It should be exciting and specific, but not too specific. The most important news of your announcement will be at the beginning of your press release, so choose that as your lead.

After you've written out a strong lead, keep writing until you've exhausted all possibilities for what to say next—you're done with writing!

List the main facts, benefits and news in bullet points to make them easy for journalists to pick up.

Bullet points are the easiest way to make your press release for business easy to read and understand. They're also great for journalists who don't have time to read long copy.

  • Bullet points help people skim through a lot of information quickly, which is important when you're trying to get attention from readers who might not have time or patience for reading long articles on a website or blog post (like yours).

Include quotes from key collaborators or people involved in the news.

The key to a successful press release is the quotes that you include. If you want to get noticed, it's important to give the media a reason to publish your story—and quotes are one way of doing this.

Include quotes from key collaborators or people involved in the news: CEO, Founder/CEO/President etc.. Include quotes from customers, partners or investors if applicable.

Write about your company's history, mission and vision at the end of the release.

The last paragraph of your business press releases should be a summary of what you hope to achieve. It's important that this section is concise and clear, so that readers can quickly understand what it is you're trying to do with your company.

The most important thing here is that the reader gets an idea of what kind of company they're reading about in the first place. If they don't know anything about it, how can they trust its claims? Make sure that all relevant information is included in this area—you want them to know exactly why they should care about whatever it is that's happening at this new startup!

End by stating "

  • End by stating "For more information, please contact [Company Name] at [Company Address]."

  • Include the company's website and social media links.

  • Mention the date of your announcement (date of release).

  • State that you are responding to media inquiries only, not looking for investment or partnership opportunities.


A good press release for new business is a concise summary of the most important facts about your business. It's an easy way to tell the world about your company and its products, services or ventures. The key to writing a great press release is making sure that it's interesting enough for journalists to pick up on without going overboard or sounding too promotional.

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